7 Ecommerce Marketing KPIs You Should be Tracking Featured Image

7 Ecommerce Marketing KPIs You Should be Tracking

One of the best parts of eCommerce marketing is that nearly everything you do can be tracked and measured. The issue can be that there is too much information. Jumping into your eCommerce platform, advertising dashboard, or Google Analytics with no plan of attack can [...]

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Welcome Emails: A Brilliant Way to Increase Sales and Brand Loyalty Featured Image

Welcome Emails: A Brilliant Way to Increase Sales and Brand Loyalty

Welcome emails are a brilliant opportunity to make a great first impression, convey key brand values and lay the groundwork for purchases. Getting them spot-on is vital to subscribers’ long-term brand loyalty. Did you know… 74.4% of new subscribers expect a welcome email when they [...]

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5 eCommerce Tools You Should Be Using Right Now Featured Image

5 eCommerce Tools You Should Be Using Right Now

A little over 2 years ago, I wrote a blog post entitled “10 BigCommerce Add-ons Too Profitable to Ignore”. Well, a lot can happen in 2 years. Here at Springboard, we’ve launched several successful eCommerce stores of our own during that time, and we’ve established [...]

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Increasing Revenue Utilizing Abandoned Cart Emails Featured Image

Increasing Revenue Utilizing Abandoned Cart Emails

Maybe you’re new to eCommerce. Maybe you’ve been in the game for awhile. Either way, one of the major initiatives that your online retail store should…no, NEEDS to undertake is increasing revenue utilizing Abandoned Cart Emails. The Baymard Institute, a company focused on e-commerce usability and [...]

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Authors

Chad Myers

Chad Myers

President

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Jessica Kegerreis

Jessica Kegerreis

Creative Director

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Allison Steele

Allison Steele

Art Director

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Aubrey Aynes

Aubrey Aynes

Front End Developer

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Katy Chettleburgh

Katy Chettleburgh

Digital Marketing Manager

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Eric Breiner

Eric Breiner

Digital Marketing Manager

Jackie Myers

Jackie Myers

Digital Marketing Director - Online Retail Owner

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Billy McAllister

Billy McAllister

Digital Marketing Director - Online Retail Owner

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Ryan Ours

Ryan Ours

Ecommerce Integrations Specialist

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Matt Wright

Matt Wright

Customer Service Manager