Humanizing the eCommerce Shopper’s Experience Featured Image

Humanizing the eCommerce Shopper’s Experience

It’s quite obvious that shopping online is becoming more and more popular for consumers. With the growth of Amazon and competitors like Jet.com, Walmart.com, WayFair.com and Target.com adding resources to their online sales department(s), the competition is, quite literally, increasing by the hour. While the [...]

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5 Ways to Keep Your Top Ecommerce Customers (Whales) Happy Featured Image

5 Ways to Keep Your Top Ecommerce Customers (Whales) Happy

Your ecommerce store probably sells a lot of products and processes hundreds, if not thousands of orders a day. If you look a little closer at those numbers though, you’ll realize that some customers are “worth” more than others. How to Identify Your Ecommerce Whales [...]

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How to Craft the Ideal Abandoned Cart Marketing Campaign Featured Image

How to Craft the Ideal Abandoned Cart Marketing Campaign

With the average online cart abandonment rate reaching over 68% percent, it has never been more important to find a way to convert shoppers who have left their carts. There could be a number of reasons why a user abandoned their cart, but there is [...]

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Ecommerce Ecosystem Featured Image

Ecommerce Ecosystem

From back office operations all the way to post purchase communications, the ecommerce website ecosystem is complex. Because of the complexity, we have mapped out a workflow to help visualize when and how systems integrate. This infographic of the Ecommerce ecosystem shows the lifecycle of inventory, order, fulfillment, [...]

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Authors

Chad Myers

Chad Myers

President

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Jessica Kegerreis

Jessica Kegerreis

Creative Director

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Allison Steele

Allison Steele

Art Director

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Aubrey Aynes

Aubrey Aynes

Front End Developer

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Katy Chettleburgh

Katy Chettleburgh

Digital Marketing Manager

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Eric Breiner

Eric Breiner

Digital Marketing Manager

Jackie Myers

Jackie Myers

Digital Marketing Director - Online Retail Owner

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Billy McAllister

Billy McAllister

Digital Marketing Director - Online Retail Owner

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Ryan Ours

Ryan Ours

Ecommerce Integrations Specialist

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Matt Wright

Matt Wright

Customer Service Manager